About Us

Whiteroom Tours was founded on the principle of creating tours & ski holidays that are fun, adventurous and allow you to experience each destination from a local’s perspective.

From these humble beginnings and with the help of our growing client base, we have grown into a fully licenced travel agency specialising in guided ski and snowboard tours, ski and snowboard holidays, mountain guiding, instructional tours, group travel, as well as personalised travel packages to Japan.

Our staff are all passionate skiers and snowboarders who are dedicated to making sure you have the best snow holiday possible.

Whiteroom Tours is a licensed travel agent and tour operator (TIDS#: 9683942). We are also run a client trust account, ensuring that your purchases are secure and safe.



PAUL ELLISpaul_mug-shot


After seasons working in the US, Australia and Japan, as well as expeditions to the mountains of Central Asia, Paul started what was to become Whiteroom Tours started in 2007 with an idea to create a website around helping those venturing into the backcountry around the world. Backcountry Logistics was created and soon born Backcountry Snow Tours, which had tours planned for Pakistan, Gulmarg and Furano, Japan. Seeing that the market wasn’t really there for backcountry tours to remote locations yet he moved to offering a resort based Japan tour and sold ESS Boardstore owner Mark Chandler on the idea. In 2007 the first tour was run to Furano. In 2010 he founded Whiteroom Tours with the aim showing more people the areas in Hokkaido he came to love. Today Whiteroom Tours has grown into a Travel Agency, Tour Operator and Guiding Company with more than 30+ tours all over Japan as well as NZ and Alaska, and guiding throughout Japan. APSI Level 2 SB, Wilderness First Aid, AST2 equivalent.


EMILY CARROLLEmily-mug-shot 2


No one is more passionate about Japan and travel than Emily. She has spent two and a half winters running our Furano & Central Hokkaido operation, two years living and working in Japan as an English teacher and a year on exchange in High School. Her knowledge of Japan and fluency in the language means that you get the best possible advice and a fantastic holiday.






Ross has seen more winter than most people see in two lifetimes. Having first guided in Japan with Whiteroom Tours four seasons ago, he now heads up our Japan operations. He is responsible for managing, training and sourcing new guides as well as insuring Whiteroom runs to the highest of standards. Ross has over 21 years experience as a Thredbo Ski Patroller, National Ski Patrol trainer and examiner plus skied 16 years in Hokkaido, 8 as a ski guide. He holds his NZ Avalanche Stage 1 Professional, Remote/Advanced/Advanced Resus/Occupational First Aid and is also an Avalanche Awareness and First Aid Trainer.




An Irish man who happened to land on his feet in the high alpine of NZ. Ronan has since made the mountains his home and Ski Patrolling, Avalanche Training & Avalanche Forecasting his profession complete with Jazz, his Avy Search and Rescue Dog. With eleven seasons at Mt Hutt as well several in America, Canada & Japan, Ronan is now NZMSC’s National Avalanche Forecaster and manages Snow Safety and the Avalanche Program for Mt Hutt. He looks forward to sharing his passion for the Mountains with you and enjoying some good turns together





Why travel with us?

  1. We don’t just sit in an office selling snow holidays, we actually guide the tours, ski the mountains, and have lived in the ski areas we sell.
  2. We live and breathe snow travel, so you will get the best advice in the industry. From where to stay to what equipment you should bring.
  3. We are a fully licenced travel agency and run a client trust account, so you know you’re in safe hands when you book with us.
  4. We specialise in Japan, New Zealand and North America and therefore book direct so you get the best prices and the best service possible.
  5. We pride ourselves on our personalised service. You’ll often find that the person that takes your booking will be guiding you on the mountain too.
  6. Most of our clients are found by word of mouth and become repeat clients. You make Whiteroom Tours, thank you.